02 / Improve

Technical SEO

Make sure search engines can find, read and trust your website.

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Overview

What this covers

Technical SEO covers the foundations under your content: crawlability, indexing, site structure, speed and structured data. When these are wrong, good content struggles to rank.

Technical SEO is different from SEO in general: it deals with how search engines access and understand the site, rather than which topics and searches the content targets. It is usually delivered as an audit followed by fixes, and it matters most before and after a website redesign or platform migration.

Problems this solves

Sound familiar?

  • Important pages are not showing up in search.
  • Search Console reports errors nobody has looked at.
  • Rankings dropped after a redesign or migration.

Capabilities

What's included

Audit

  • Crawl and indexing review
  • Site structure
  • Core Web Vitals

Fix

  • Redirects and canonicals
  • Structured data
  • Sitemaps and robots rules

FAQ

Common questions

What is the difference between technical SEO and SEO?

Technical SEO makes sure search engines can crawl, index and understand the site, covering speed, structure, redirects, canonicals and structured data. SEO builds on that foundation with keyword research, on-page content and internal linking aimed at the searches your customers make.

When does a website need a technical SEO audit?

Common signs are important pages missing from search, unresolved errors in Google Search Console, or a drop in traffic after a redesign or migration. An audit is also worth doing before a major rebuild.

You have a business to run.

Let us handle the digital side.

Let's talk

Tell us what you're working on and we'll figure out where we can help.